UNITED SOCCER LEAGUE AND OFFICIAL LEAGUE ANNOUNCE PARTNERSHIP TO CREATE NEW HAT DESIGNS FOR TEAMS
The First USL Teams to Include Phoenix Rising, Detroit City Football Club and More
PORTLAND (July 12, 2022) – Official League, a new lifestyle apparel brand exclusively for sports fans, is announcing a long-term partnership with the United Soccer League (USL). Official League has acquired the USL license and will be working directly with their soccer teams for exclusive limited-edition hat designs, which will be available for purchase in the coming months at https://officialleague.com and on the teams’ online retail store and in-stadium.
“We at Official League are so excited to be working with the USL to make the best hats the soccer world has seen,” said Alan Miller, president of Official League. “The USL has some of the most passionate fan bases in sports, and we are looking forward to working with the league’s teams to create pieces of art that represent their communities.”
“The USL is shaping the future of soccer in America for men and women at all levels. This long-term relationship with Official League, a lifestyle brand that provides unique, high-quality, comfortable headwear, will help connect USL teams and their fans in innovative ways,” said USL Chief Commercial Officer Courte Jeske. “Official League’s creativity and love of outdoor recreation will resonate with the USL community.”
Although this is a new partnership and first of its kind, Official League has already begun working with the USL and several of the league’s teams. Last month, Official League launched an exclusive hat for FC Tulsa and created an original hat for the USL to sell in celebration of Pride Month. In May, Official League partnered with USL Champions Orange County SC and legendary punk rock band Social Distortion, for an exclusive, co-branded capsule collection for their first USL team partnership.
Since launch in February 2022, Official League is quickly becoming known for fashion-forward designs and exciting sports team collaborations. Official League’s partners have already spanned baseball, basketball, soccer, hockey and rugby, including NBA, Major League Rugby, West Coast League and more. Official League has released hats and apparel with Portland Trail Blazers (NBA), Big League Chew, viral artist NBA Paint, Dallas Jackals (Major League Rugby), Maryland Black Bears (NAHL), Da Beauty League (summer hockey league with top NHL and NCAA players), Sydney Blue Sox (Australian Baseball League), Portland Pickles (WCL) and many more.
Sports fans and general consumers can purchase handmade high-quality hats and apparel celebrating their favorite sports teams via exclusive limited-edition product drops as well as evergreen items that are more widely available online at https://officialleague.com and on partner team’s retail stores. Each month, Official League partners with four teams from all different sports to create and launch 100 units of each team’s uniquely designed hats available for purchase.
With fashion, art and design in the forefront, Official League is emerging to be a new leader in sports team merchandise. Professional sports organizations finally can create their own high-quality, meaningful merchandise lines for their own individualized and innovative strategies, including increasing retail revenue, limited edition products and exclusives in local markets. Official League captures a need for new, creative designs and premium products for sports fans by working directly with teams and local designers, paired with an exclusive hatmaker that took years to perfect before launching.
Official League is managed by the company’s founder and president, Alan Miller, who is also the founder of COLLiDE Agency and co-owner of the Portland Pickles. His partners include co-owner and COO of the Texas Rangers, Neil Leibman, former Seattle Seahawks punter and Super Bowl XLVIII champion, Jon Ryan, and current linebacker for the Jacksonville Jaguars, Myles Jack, as well as Top Tier Sports, a professional sports investment fund.
Additional sports teams are announced monthly at https://officialleague.com and on social media. Fans can join Official League’s email list on https://officialleague.com for the first notifications of exclusive product launches.
For assets, please find logos, high-res product shots and lifestyle images HERE.
About Official League
Official League is a lifestyle brand exclusively for sports fans with unique, high-quality wearable art that connects teams and their supporters in innovative ways. Founded by Alan Miller and backed by Texas Rangers’ COO, Neil Leibman, and his Top Tier Sports investment partners, Official League is elevating creativity through local, limited and exclusive team merchandise. Make it official. For more information, please visit officialleague.com as well as Instagram, Facebook, Twitter, TikTok and LinkedIn.
About United Soccer League
Impacting more than 200 communities, the United Soccer League (USL) is the largest professional soccer organization in North America. The USL is the first and only soccer organization in the United States to build a youth-to-professional pathway for both women and men within one ecosystem. That structure includes three professional leagues: USL Championship (men), USL Super League (women), and USL League One (men); two national pre-professional leagues: USL League Two (men)and W League (women): and two national youth leagues: USL Academy and Super Y League.
About COLLiDE Agency
COLLiDE is a Cannes Lion Award-Winning boutique agency and trusted champion of the most innovative brands in music and culture since 2014. Our core competency is the creation and execution of innovative, authentic and meaningful strategies that strengthen a brand's ability to connect with culture and consumers. COLLiDE is based in Los Angeles, Portland and Austin with partner offices in Mexico City, Montreal, and Toronto. For more information, please visit https://www.wearecollide.com/.